DM Funnel Metrics: Which KPIs Actually Tell You Where Leads Drop Off
Track the right DM funnel metrics, from open rate to show-up rate, and you'll know exactly where leads disappear and what to fix first.
Mike Davis
Cofounder, Engineering
Before starting Cloziq, I spent five years as a software engineer at SpaceX building systems designed to eliminate complexity, not create it.
While working I watched my fiancée (and Co-Founder) grow her fitness coaching business. As more leads came in, so did more Instagram DMs. The more successful she became, the less time she had to focus on what she loved most: coaching her clients.
I realized this wasn't just her problem it was happening to businesses everywhere. That's why we started Cloziq!
Posts by Mike Davis
Lead Qualification Questions to Ask in DMs (and in What Order)
The right lead qualification questions, asked in the right order inside a DM, separate high-intent buyers from time-wasters before you ever open your calendar.
AI Booking Calls: How the Handoff from DM to Calendar Actually Works
Learn every decision point in the AI booking calls process, from a lead's first positive reply in your DMs to a confirmed appointment on the calendar.
Instagram Story Replies Automation: Convert High-Intent DMs into Sales
Story replies are Instagram's most personal touchpoint. Here's how to turn them into qualified sales conversations, manually or with automation.
Can Claude Answer DMs? What Coaches and Creators Need to Know
Claude is a powerful AI assistant, but it can't plug into your Instagram inbox and run sales conversations. Here's what it actually does, what it doesn't, and what to use instead.
The Hybrid Setter Model: How to Split the Work Between AI and Humans
The hybrid setter model pairs AI automation with human reps so volume gets handled without losing the nuance that closes high-ticket deals.
Can AI Read and Respond to Instagram DMs? What It Actually Sees, Decides, and Does
A plain-language breakdown of how Instagram AI sales agents process conversations, what data they access, and what privacy and compliance actually look like for business owners.
AI for High Ticket Coaches: What to Automate First (and What to Keep Human)
A practical roadmap for high-ticket coaches to identify which parts of client acquisition to hand off to AI first, without alienating premium buyers.
Comment to DM Automation on Instagram Reels: A Strategy That Actually Qualifies Leads
How to attach a comment-to-DM automation to Reels, choose keywords that filter serious leads, survive viral traffic spikes, and sequence the DM flow so cold audiences self-qualify before a call is offered.
Can AI Replace High Ticket Sales? Here's the Honest Answer
AI can own parts of the high-ticket sales pipeline, but a human closer still wins where trust, nuance, and real stakes decide the deal.
Appointment Setter Red Flags: How to Tell If Your Setter Is Stalling Your Pipeline
Slow follow-up, weak qualification, and inconsistent messaging are the top appointment setter red flags. Here's how to diagnose which one is killing your pipeline.
Instagram DM Response Time: Why Speed Kills Coach Sales (and How to Fix It)
Slow Instagram DM response time is the single biggest silent killer of coach sales. Here's what the data says and how to recover leads before they go cold.
How to Qualify Leads in the DMs Before They Waste Your Time
A repeatable method for qualifying leads in the DMs so you stop wasting calls on tire-kickers and start closing on people who are actually ready to buy.
Instagram Comment Automation: Turn Post Replies Into Private Sales Conversations
Set up Instagram comment automation to move followers from a public post into a private DM sales conversation, with message templates and timing rules.
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